CASE HISTORY: The University of Akron

Personalized Direct Mail for Consumers

The Gap: The Athletics Department needed an engaging direct mail piece that would encourage former season ticket holders to purchase ticket packages for the new season.

The Connection: ST&P used variable printing technology to personalize each piece with the name of the recipient. Early estimates indicate that season ticket sales are on track to meet or even exceed analysts’ projections.

Additional case studies for this client:

Increasing ticket sales with personalized direct mail.

See our Solution.

Strengthening community relations with a new brand advertising campaign.

See our Solution.

ST&P is a is a full service marketing communications agency where national, regional and local clients find promotional, advertising and direct marketing answers, We make the connections that make things happen.

To connect with us:

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Phone: 330.668.1932 Fax: 330.668.2078

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