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CASE HISTORY: The University of Akron

Athletics Department Brand Advertising Campaign - "Roo Town"

Akron Athletics Brand Advertising

The Gap: The Athletics Department needed a new branding campaign that would help strength community relations and increase ticket sales to athletic events.

The Connection: ST&P created “Roo Town,” a high-energy campaign that fostered an emotional investment from the community.

Additional case studies for this client:

University of Akron Athletics Brand Advertising
Increasing ticket sales with personalized direct mail.
See our Solution.
University of Akron Athletics Brand Advertising
Strengthening community relations with a new brand advertising campaign.
See our Solution.
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