CASE HISTORY: Kumho Tires

Brand Launch Campaign -

The Gap: As a virtually unknown player in the U.S. tire market, KUMHO needed a brand identity that American consumers could identify with.

The Connection: ST&P created a new advertising campaign that helped familiarize consumers with the brand, taking KUMHO from an unknown commodity to one of the fastest growing tire brands in the U.S.

Additional case studies for this client:

Introducing KUMHO Tires to the American tire market.

See our Solution.

Carving a niche for KUMHO's brand.

See our Solution.

Helping KUMHO connect with a niche audience.

See our Solution.

Placing national media.

See our Solution.

Expanding the channel of distribution.

See our Solution.

Making it easier for dealers to sell KUMHO.

See our Solution.

To connect with us: