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CASE HISTORY: Kumho Tires

Brand Development Campaign - KUMHO Streetwarriorz

KUMHO Tires Brand Development

The Gap: To continue growth, KUMHO Tires needed to carve its own niche in the American tire market.

The Connection: Fueled by the popularity of automobile tuning, ST&P created an exciting, televised racing series that attracted the attention of the rapidly expanding tuner market.

Additional case studies for this client:

KUMHO Tires Brand Advertising
Introducing KUMHO Tires to the American tire market.
See our Solution.
KUMHO Tires Brand Development
Carving a niche for KUMHO's brand.
See our Solution.
KUMHO Tires Brand Advertising X Games Sponsorship
Helping KUMHO connect with a niche audience.
See our Solution.
KUMHO Tires Media Services
Placing national media.
See our Solution.
KUMHO Tires Dealer Support Tools
Expanding the channel of distribution.
See our Solution.
KUMHO Tires Turn-Key Promotions
Making it easier for dealers to sell KUMHO.
See our Solution.
ST&P is a is a full service marketing communications agency where national, regional and local clients find promotional, advertising and direct marketing answers, We make the connections that make things happen.

To connect with us:

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Phone: 330.668.1932 Fax: 330.668.2078
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