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CASE HISTORY: PA Labs

Brand Launch Campaign - "We Test Postive"

PA Labs Brand Advertising

The Gap: The newly formed PA Labs needed a complete brand identity package - including an advertising campaign, collateral and stationary - that capitalized on existing brand equity.

The Connection: ST&P conducted extensive research, including focus group testing, to asses existing attitudes and perceptions and then developed a fresh, new brand identity.

Additional case studies for this client:

PA Labs Brand Advertising
Giving PA Labs a brand identity.
See our Solution.
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