CASE HISTORY: Barberton Citizens Hospital

Brand Development Campaign -

The Gap: Barberton Citizens Hospital needed to combat the prevailing consumer idea that larger, big-name hospitals could provide better, more sophisticated care.

The Connection: ST&P designed a new brand development campaign that more effectively portrayed BCH as a stand-out option for quality, local heath care.

Additional case studies for this client:

Helping BCH keep up with the competition.

See our Solution.

Combating negative public perception.

See our Solution.

Branding a new service department.

See our Solution.

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Phone: 330.668.1932 Fax: 330.668.2078

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