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CASE HISTORY: Affinity Medical Center

Brand Launch Campaign - "Caring as One"

Affinity Medical Center Brand Advertising

The Gap The newly formed Affinity Medical Center needed a complete brand identity package – including an advertising campaign, collateral and stationary – that introduced the hospital to the community.

The Connection ST&P collected feedback from physicians, board members, hospital staff and the community to carefully develop a fitting brand identity.

Additional case studies for this client:

Affinity Medical Center Brand Advertising
Introducing a new medical facility to the community.
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