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CASE HISTORY: Ohio Department of Public Safety

Stretch Media Buying

Ohio Department of Public Safety Media Buying

The Gap: Ohio’s Department of Public Safety needed to stretch their media dollars to the absolute limit for an anti drinking and driving campaign.

The Connection: ST&P maximized the effectiveness of Ohio’s advertising budget by carefully identifying key markets and extending the life of the campaign through a crafty arrangement with select media outlets to match all paid media buys.

Additional case studies for this client:

Ohio Department of Public Safety Media Buying
Making the most of a limited budget.
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