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CASE HISTORY: Kumho Tires

National Media Buying

KUMHO Tires Media Services

The Gap: KUMHO Tires wanted to place local co-op dollars in support of a national campaign to drive traffic to retailers.

The Connection: ST&P developed media plans that effectively integrated local cable TV, print, radio and – in some cases – outdoor advertising. KUMHO was able to reinforce its positive relationship with tire retailers while demonstrating the added value of carrying KUMHO brand.

Additional case studies for this client:

KUMHO Tires Brand Advertising
Introducing KUMHO Tires to the American tire market.
See our Solution.
KUMHO Tires Brand Development
Carving a niche for KUMHO's brand.
See our Solution.
KUMHO Tires Brand Advertising X Games Sponsorship
Helping KUMHO connect with a niche audience.
See our Solution.
KUMHO Tires Media Services
Placing national media.
See our Solution.
KUMHO Tires Dealer Support Tools
Expanding the channel of distribution.
See our Solution.
KUMHO Tires Turn-Key Promotions
Making it easier for dealers to sell KUMHO.
See our Solution.
ST&P is a is a full service marketing communications agency where national, regional and local clients find promotional, advertising and direct marketing answers, We make the connections that make things happen.

To connect with us:

320 Springside Drive, Suite 150, Fairlawn, OH 44333
Phone: 330.668.1932 Fax: 330.668.2078
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