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CASE HISTORY: Elizabeth Arden

Consumer Sweepstakes - "Season of Speed"

Elizabeth Arden Season of Speed Sweepstakes

The Gap: Elizabeth Arden was about to re-launch its Halston Z-14 men’s cologne and needed a way to help get consumers excited about the product line.

The Connection: ST&P designed the "Season of Speed Sweepstakes" to connect with Elizabeth Arden's existing brand advertising featuring NASCAR ledgend, Jeff Gordon.

Additional case studies for this client:

Elizabeth Arden Season of Speed Sweepstakes
Using a consumer sweepstakes for an exciting product re-launch.
See our Solution.
Britney Spears' MIDNIGHT fantasy contest
Harnessing the YouTube craze with a video contest.
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Elizabeth Arden White Diamonds employee incentive program
A simpler, more efficient employee incentive program.
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