CASE HISTORY: Elizabeth Arden

Online Video Contest - Britney Spears' MIDNIGHT fantasy

Britney Spears' MIDNIGHT fantasy contest

The Gap: Elizabeth Arden wanted to run an online video contest that generated awareness and encouraged trial of Britney Spears’ MIDNIGHT fantasy fragrance.

The Connection: ST&P created a user-friendly Web site that made it easy for customers to upload their videos. We also developed a proprietary judging and scoring system for evaluating contest entries.

Additional case studies for this client:

Using a consumer sweepstakes for an exciting product re-launch.

See our Solution.

Harnessing the YouTube craze with a video contest.

See our Solution.

Elizabeth Arden White Diamonds employee incentive program

A simpler, more efficient employee incentive program.

See our Solution.

ST&P is a is a full service marketing communications agency where national, regional and local clients find promotional, advertising and direct marketing answers, We make the connections that make things happen.

To connect with us:

320 Springside Drive, Suite 150, Fairlawn, OH 44333
Phone: 330.668.1932 Fax: 330.668.2078

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