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CASE HISTORY: Allsteel

Merchandising - Allsteel

Merchandising - Allsteel

The Gap: Allsteel needed to quickly and easily show potential clients the unique characteristics of its high-end office furniture. Since transporting the actual items was usually impractical, an alternative solution was desired.

The Connection: ST&P designed travel-friendly, three dimensional sales tools that visually demonstrated how the products worked and what made them stand out from the competition. Serving as a behind-the-scenes guide to product features and benefits, the tools allowed Allsteel’s sales force to engage potential clients with interactive demonstrations, leading to increased buy-in.

Additional case studies for this client:

Merchandising - Allsteel
Designing portable product demonstration tools.
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