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STP Marketing Communications, Inc. - Case Study:Product Line Positioning Campaign - "Surgeon Driven Spinal Solutions."
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CASE HISTORY:

Product Line Positioning Campaign - "Surgeon Driven Spinal Solutions."

AcroMed product positioning

The Gap: AcroMed, a manufacturer of spinal surgery devices, needed help crafting a positioning strategy for a new line of spinal surgery equipment.

The Connection: ST&P designed a multi-faceted positioning campaign that featured patient case history advertisements, problem/solution offer materials and videos to help surgeons educate their patients.

Additional case studies for this client:

AcroMed product positioning
Helping AcroMed position an innovative product line.
See our Solution.
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