CASE HISTORY: Dutch Boy

A cause marketing partnership with the NBA

The Gap: Wanting to give back to the community, Dutchboy turned to ST&P for guidance in developing and executing a cause marketing campaign.

The Connection: ST&P created “In the Paint,” a cause marketing campaign based on partnerships between several different corporate entities including Dutchboy, Healthy Families of America, the NBA and others. In the first year alone, “In the Paint” raised hundreds of thousands of dollars for Healthy Families of America.

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Developing a cause marketing partnership for Dutch Boy

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