CASE HISTORY:

Leveraging the popularity of professional sports to incite trial.

The Gap: : StarterLogg, a new product designed to eliminate the hassles of starting a fire, was looking for a means to increase sales and encourage consumer trial.

The Connection: ST&P devised a strategy that leveraged the massive popularity of the NFL to drive interest in StarterLogg’s product. During the time the NFL promotion ran, StarterLogg enjoyed both increased sales and attention from consumers.

Additional case studies for this client:

Leveraging the popularity of professional sports to incite trial.

See our Solution.

ST&P is a is a full service marketing communications agency where national, regional and local clients find promotional, advertising and direct marketing answers, We make the connections that make things happen.

To connect with us:

320 Springside Drive, Suite 150, Fairlawn, OH 44333
Phone: 330.668.1932 Fax: 330.668.2078

© 2008 ST&P Marketing Communications Inc. Material contained within this web site is the property of ST&P Marketing Communications Inc. or it’s clients and may not be reproduced without their written consent.

Close Window