CASE HISTORY: ST&P
TrackMyPromo.com – A promotion tracking tool for consumers
The Gap: When sales promotions such as rebates and premiums go smoothly, customers generally come away from the experience feeling good about their purchase and even better about the brand. At ST&P, we’re always looking for innovative, new ways to ensure the smoothest, most gratifying promotion experience for our clients and their customers.
The Connection: ST&P developed TrackMyPromo.com, a proprietary tracking tool that allows promotion participants online access to the status of a rebate or premium. By giving consumers access to this information, we were able to drastically reduce the volume of consumer-to-client phone calls regarding a given promotion. Not only does this make promotions less costly for our clients, but it also increases customer satisfaction.
Since TrackMyPromo.com launched, many clients including Firestone Complete Auto Care, Kendall Motor Oil and Goodyear have taken advantage of the unique benefits it offers.
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