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Case Studies
Selected sales promotion case studies.
Driving traffic with fun consumer promotions.
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An incentive program based on education.
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Inspiring the best from Mack's "Bulldogs."
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Capturing the essence of Indy racing.
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Supporting marketers with online management tools.
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Building excitement at the point of sale.
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Encouraging repeat business for Kendall and its installers.
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Building an exterior, standardized promotion display system.
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Building an interior, standardized promotion display system.
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Helping Moen stand out in a crowded, retail environment.
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Using a consumer sweepstakes for an exciting product re-launch.
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Harnessing the YouTube craze with a video contest.
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A simpler, more efficient employee incentive program.
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Expanding the channel of distribution.
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Making it easier for dealers to sell KUMHO.
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Turning an in-store display into an exciting destination.
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Engaging high-end buyers.
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A user-friendly tracking tool for Mack's complex incentive program.
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Designing portable product demonstration tools.
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Leveraging the popularity of professional sports to incite trial.
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